If you’re focused on selling consumer products, as I am, there’s no better place to research and discover new product ideas than Amazon.
While living in NYC, I met a guy who owned one of the largest wipes manufacturing plants in the USA. We met up regularly and geeked out about the wipes business (riveting, I know). There was a need in the marketplace for a sanitizing wipe that was effective at killing bacteria yet easy on the skin without that harsh chemical-y smell. Within a year we developed and launched the perfect sanitizing wipe: extra large, super soft, moisturizing, with a light-as-a-feather citrus fresh scent. Our wipes attracted the likes of Kim Kardashian who posted a pic of Softy Wipes as one of her “festival essentials” for Coachella. Read more about my quirky development of this product here. Yours truly pictured there as well as the homepage. www.softy.com
After reading countless biographical books about business leaders and industry titans, I’ve come to realize that failures and fuck ups are a normality in business.