Wicker.com


Years ago, I had the opportunity to buy this undeveloped domain name. I really knew nothing about the outdoor furniture business at the time. I hired an operations manager to source product and oversee the business. It turned out to be a very complex and difficult business to run profitably so I decided to sell Wicker.com a handful of years later. Although the business was a failure, I consider the experience a resounding success since the gentleman I hired to oversee operations now serves as my COO and is an indispensable part of my organization. Classic example of how perceived failures can sometimes lead to incredible opportunities and success. www.wicker.com